High-Tech Product Development for the Non-Engineer

As apps become easier to build and distribute, the roles of non-technical domain experts become increasingly important. Join Starting a Tech Business author and CTO of Leonid Systems Alex Cowan as he covers the nuts and bolts of turning your big tech idea into an actual product.

If you're a freelancer, this workshop will provide you tools to pry open the big picture and increase your value to clients.

If you're a product manager, project manager, salesperson, marketer, designer or other 'non-technical' contributor, this workshop is a chance to make yourself more effective in a technology-driven organization.

• Avoid the most common disconnects between engineers and businesspeople
• Package and present your ideas to a technical team so they're implementation ready
• Understand key concepts around modern software design, architecture and development
• Identify and organize around key roles and responsibilities in a technical team
• Evaluate technical hires, contractors, and partners