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SUMMARY

 

Bay Area Video Coalition (BAVC) Media is a community hub and resource for media makers in the Bay Area and across the country, serving over several thousand freelancers, filmmakers, job-seekers, activists, and artists every year. BAVC Media provides access to media making technology, storytelling workshops, a diverse and engaged community of makers and producers, services and resources.

BAVC Media advocates for those whose stories aren’t being told, and provides the resources for anyone to create and share, and amplify their stories and those of their communities. BAVC Media’s diverse, innovative programs lead the field in media training for youth and educators, technology and multimedia focused workforce development, visually-driven new media storytelling and audio-visual preservation.

BAVC Media has been a trusted community educator, collaborator, incubator, community builder and resource for the media arts world since 1976.

 

Reporting to the Executive Director, the Director of Marketing & Communications is a key leadership position at BAVC Media, involved in setting strategy for all internal and external communications at our legacy media organization. In partnership with the Executive Director, the Director of Marketing & Communications is our chief communicator and institutional creative director, ensuring that all of BAVC Media’s communications and outreach materials are aligned with our organization’s purpose, appropriately reach our varied communities, and set a standard for excellence in nonprofit media communications. This is a multi-faceted role that will incorporate the oversight of marketing and communications operations, such as the design and management of BAVC Media’s website and marketing outreach, as well as developing 

multi-media creative storytelling projects/campaigns for BAVC Media and other nonprofits to elevate urgent issues and to activate audiences. The desired Director of Marketing & Communications is a social impact activist at heart, willing to experiment with different media forms and storytelling approaches to creatively and unapologetically take a stand about issues that matter.

 

The Director of Marketing & Communications will collaborate with all of BAVC Media’s programs and departments to ensure consistency and coordination, will direct a marketing and communications team, including contracted personnel, and will participate on BAVC Media’s senior leadership team.

 

 

Responsibilities

Institutional Marketing & Communications

  • Develop, implement, and evaluate an annual Marketing and Communications strategy that reflects BAVC Media’s robust programming in collaboration with the leadership team and relevant constituents
  • Manage and steward BAVC Media’s brand, facilitate aligned internal and external communications, and analyze relevant trends and dynamics within the sectors of independent and community media, social impact, documentary filmmaking, preservation/digitization and more
  • Create compelling online content that engages audience segments and leads to measurable action and engagement. Decide who, where, and when to disseminate
  • Closely partner with BAVC Media’s Development Director and Executive Director to co-design fundraising and stewardship-related messaging and campaigns. 
  • Update and maintain a robust organizational online presence (both website-based and social media), including managing and overseeing all content, completing general maintenance, reviewing and updating content, and troubleshooting technical issues
  • Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, and BAVC Media’s website. (Note: BAVC Media has moved to almost exclusively digital materials). 
  • Create or maintain communication templates such as donation acknowledgements, newsletters, annual reports, blogs and video content in support of and collaboration with Development and Program teams
  • Collaborate with Development and Program teams to ensure that all external communication material is consistent with the BAVC Media strategy and brand. 
  • Coordinate at the strategic, visionary and tactical levels with the other program teams to ensure quality control and a cohesive narrative across the organization
  • Track and measure engagement, using analytics, surveys, earned revenue, and other metrics
  • Provide support to the Executive Director, board members, and selected others in public affairs matters, outreach, marketing and promoting BAVC Media
  • Establish and maintain relationships with media, press, Bay Area arts & culture writers, industry influencers and key strategic partners

General qualifications

BAVC Media is seeking an accomplished Director of Marketing & Communications who has at least 5-7 years of communications experience, ideally in an “in-house” leadership role within a complex (number and variety of constituents) nonprofit entity, and covering areas such as website content, newsletters, and donor communications, and the development of creative multimedia storytelling projects. The Director of Marketing & Communications’ ability to take knowledge and transform it into exciting and useful messages, and disseminate it to the right audiences through the best distribution channels is critical. In addition, the incumbent should be a field leader in nonprofit media communications – setting a high bar for creativity, thoughtful strategy that incorporates multiple types of approaches and voices, and having a clear point of view on advancing important social and environmental causes.

 

Specific requirements include:

  • Passion to advance positive social and environmental change through media
  • Highly collaborative style; experience developing and implementing communications strategies
  • Demonstrated track record in creating compelling content/digital/integrated marketing strategies, applying relevant design principles, researching current trends and practices, implementing complex and concurrent social media campaigns
  • Excellent writing/editing and verbal communication skills
  • A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
  • Familiarity with tools for reporting and tracking impact including social media analytics, Google Analytics, Salesforce, and Excel
  • Staff supervision experience – both in leading teams and in mentoring emerging staff and interns
  • High energy, mature and authentic leader, who is self-motivated and flexible; empowers staff though active communication and delegation
  • Ability to lead, execute, and prioritize multiple projects and requests simultaneously and strong attention to detail
  • Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
  • Proof of COVID vaccination required

Technical/Educational qualifications:

  • 5+ years professional experience designing and writing content for web and social media
  • Advanced knowledge about SEO principles
  • Experience with social media management (Facebook, Instagram, Twitter, Youtube)
  • Proficient with Illustrator, Photoshop, Premiere, and other design tools
  • Experience with WordPress and Salesforce a plus, but not essential
  • Experience working in content/product marketing and sales
  • Experience selling classes or other educational services is a plus
  • Experience and dedication to working with diverse communities
  • Experience working or volunteering with nonprofit organizations
  • Experience, interest, and/or education related to media and film
  • Understanding of Film/Video industry terminology and conventions a big plus
  • Spanish-speaking or other second-language fluency is a plus
  • Bachelors degree or equivalent experience preferred. Professional experience may substitute.

Compensation & Schedule

  • $80,000-90,000 annually depending on experience 
  • Benefits include paid vacation, sick time, and holidays as well as employer-paid medical, dental, and vision benefits. 
  • Free registration in BAVC Media classes and workshops whenever schedule and availability permits
  • Full-time, exempt 
  • Remote applicants will be accepted; however, Bay Area local applicants are preferred. Occasional travel to the Bay Area will be required if remote. 

 

Interested candidates should submit a cover letter and resume to https://bavc.tfaforms.net/321330. Inclusion of portfolio or work samples strongly encouraged but not required. 

Special ADA Requirements

BAVC Media is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regards to applicants or employees with disabilities, and will make reasonable accommodations when necessary.

  • For the purposes of ADA, the “Responsibilities” and “Qualifications” are essential job functions.
  • Significant work is performed in a typical interior office work environment or community meeting space with typical noise and other disruption.
  • Both standing and sitting are required for long periods of time. High use of computers and related equipment is required.
  • Some tasks may require lifting up to 25 pounds.
  • Various types of equipment/supplies are used to accomplish the job requirements and include, but are not limited to, computers, printers and copy machines, office supplies and materials, telephones and other common communication devices.

 

BAVC Media will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Thank you!

 

 

 

 

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