Online Web Design Fast Track: Digital Marketing Certificate Program | SF Bay Area | BAVC

Web Design Fast Track: Digital Marketing

48 hours total
$1,710.00

Earn a Digital Marketing Certificate Online

Enroll in this Digital Marketing Fast Track certificate program if you want to learn social media marketing wrapped in a perfect combo of analytical, creative and optimization skills. We'll help you get the word out and we daresay you'll have fun in the process! Includes one year BAVC membership.

Recently laid off? Deductions from your past paychecks may cover cost training to help you pivot to a new career or level up your skills.

Find Out More

Social Media Marketing

Understanding how to use social media to build an audience or customer base is now essential knowledge for marketers, independent creatives, and businesses of any size. In this class, we’ll go over the basic components of a successful digital marketing campaign and then we’ll study the culture, algorithm, and mechanics of sharing content on each of today’s top four social platforms: YouTube, TikTok, Facebook, Instagram. Here's an overview of topics covered in BAVC's Social Media Marketing intensive: 

Social Media Marketing Strategy

  • Creating a social media marketing plan
  • Conducting an assets inventory
  • How to develop your brand’s story
  • Creating a customer profile
  • Where does your website fit in?

Youtube Marketing

  • How YouTube works
  • Best practices for channel set up: artwork, description, tags, copy
  • Advanced settings that affect SEO
  • How to research in your niche
  • Building a YouTube community
  • YouTube analytics

TikTok Marketing

  • How TikTok works
  • How to get started using TikTok
  • Exploring the TikTok hashtag game
  • Video editing using TikTok’s tools
  • TikTok analytics

Facebook Marketing

  • Understanding your options: Facebook profile, page, groups
  • Setting up and managing a Facebook page for a business or organization
  • Facebook Business Manager ovevriew
  • Walkthrough of how to setup a Facebook ad campaign

Instagram Marketing

  • Finding your aesthetic
  • Creating your profile
  • Posts, stories, highlights, reels, IGTV
  • Hashtags: how to research hashtags & how to use hashtags
  • How to be strategic with tagging and comments
  • Building an Instagram community
  • Creating an Instagram ad campaign

PLEASE NOTE: this Bay Area Social Media Marketing Class is now taught ONLINE using zoom and accessible everywhere!

 


 

How can I get a Digital Marketing Certification? 

This Graphic Design for Social Media Course is part of BAVC's Full Web Design: Digital Marketing Certificate. Learn more about BAVC Certifications and enroll today! Recently laid off? Deductions from your past paychecks may cover the cost training to help you pivot to a new career or level up your skills – find out more

 

Video for Social Media

PLEASE NOTE: THIS WORKSHOP IS TAUGHT ONLINE USING ZOOM!

*** Participants must have smart phones in order to access Adobe Premiere Rush (free app) and will need to sign up for a free trial of Creative Cloud if they do not already have a Creative Cloud membership.***

Across San Francisco and the world, creating videos for social media has exploded! How do you create online video content that captures the viewer’s attention in a meaningful way and can be leveraged to raise awareness, funds or support? In this online Video for Social Media class , students will use Adobe Premiere and Adobe Premiere Clip to shoot and edit two short videos for social media, using their phones.* One social media video will be in the style of online content creators like AJ+, Buzzfeed, Now This, and Vice. The second social media video will focus on platforms designed to raise funds, like Indiegogo and Kickstarter. Participants will edit pre-existing footage in the lab and their own footage in their phones.

If you have ever thought about promoting your new web series via social media video, plan to launch a campaign for your band’s new album, or want to know how you can be more valuable to your employer in spreading your company’s message via video on social media platforms like Facebook, Twitter and more, our online Video for Social Media class is your next step! In this class, expect to learn:

  • Pre-Production
  • Interviewing
  • Editing in Adobe Premiere Clip and Premiere
  • Adding sound and text
  • Audience engagement
  • Uploading video for web
SEO - Search Engine Optimization: Introduction

Intro to SEO

PLEASE NOTE: this Bay Area SEO course is now taught ONLINE using zoom and accessible everywhere!

SEO training developed in San Francisco! Learn how to design your site to improve the volume of website traffic from search engines that use crawlers in the algorithmic search results. This Bay Area SEO class can now be accessed online and ensures that your site is discoverable and at the top of a Google, Bing or DuckDuckGo search. Topics covered:

  • How Google algorithms work
  • On-page SEO
  • Internal Linking
  • Off-Page SEO
  • Keyword research
  • White hat vs. black hat
  • Analyzing results via Google Analytics, Google Search Console

SEO Class in San Francisco

BAVC's SEO training is a great way to learn how to optimize your website for search engines such as Google, Yahoo, and Bing. Students across the country learn cross linking, keyword research, and analyzing return on investment.

How can I get a Digital Marketing Certification? 

This SEO Course is part of BAVC's Beginning Web Design Fast Track: Digital Marketing Certificate and Full Web Design: Digital Marketing Certificate. Learn more about BAVC Certifications and enroll today! Recently laid off? Deductions from your past paychecks may cover the cost training to help you pivot to a new career or level up your skills – find out more

Google Analytics

PLEASE NOTE: THIS WORKSHOP IS TAUGHT ONLINE USING ZOOM!


Google Analytics

Have you ever opened up Google Analytics and felt completely overwhelmed by the data you’re seeing? Does it feel impossible to drill down into your data to find metrics that actually mean anything?

Worry no more! Enroll in this popular San Francisco Google Analytics class & take a deep dive into understanding your web traffic. 

Learn what's working and what's not and leverage your data to engage the community / clients / audience you desire.

This class is perfect for those who don’t feel confident in using Google Analytics or are completely new. 

Google Analytics is a powerful tool that you can use to optimize your marketing channels and measure the growth of your website. 

Topics include:

  • Finding which marketing channels bring in the most visitors

  • Using Tag Manager to track link clicks, form fills, email subscribes and more

  • Understanding what content visitors are engaging with the most

  • Dissecting the location, device and demographic data of your visitors

  • Admin: Setting up IP filters, blocking spam & creating automated reports

  • Properly deploying your tracking code on all of your web pages

 

Prerequisites:

You should have a website that you use for business or for yourself. A previously established Google Analytics account is ideal, but you do not need one - you can use the Demo Account during the class. 

 


Graphic Design For Social Media

PLEASE NOTE: this Bay Area Digital Marketing course is now taught ONLINE using zoom and accessible everywhere!

Tasked with building brand identity? Customer loyalty? Need to segment your client target population? Need to promote an event? Or do you simply want people to know your new project is amazeballs? Better sign up for this one-day class where you'll learn to create helpful templates, animated gifs, and how to use graphic elements to influence the message and get results on Facebook, Twitter, YouTube and Instagram. Bay Area marketers know social media is outdistancing most other channels and BAVC's class will bring you right to the top. 

Topics include:

  • Conceptualizing your message
  • Identifying target markets
  • Creating a relevant pitch
  • Size and resolution per each platform
  • Color space
  • Metadata and leveraging keywords
  • Exporting to .png, .jpg and gif

Please have your passwords for Google Drive, Dropbox, Facebook, Twitter, YouTube and Instagram ready.

Students should have some proficiency in Photoshop, Illustrator or InDesign.

How can I get a Digital Marketing Certification? 

This Graphic Design for Social Media Course is part of BAVC's Full Web Design: Digital Marketing Certificate. Learn more about BAVC Certifications and enroll today! Recently laid off? Deductions from your past paychecks may cover the cost training to help you pivot to a new career or level up your skills – find out more