Video for Social Media Course | Online & San Francisco | BAVC
Digital Marketing

Video for Social Media

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*** Participants must have smart phones in order to access Adobe Premiere Rush (free app) and will need to sign up for a free trial of Creative Cloud if they do not already have a Creative Cloud membership.***

Across San Francisco and the world, creating videos for social media has exploded! How do you create online video content that captures the viewer’s attention in a meaningful way and can be leveraged to raise awareness, funds or support? In this online Video for Social Media class , students will use Adobe Premiere and Adobe Premiere Clip to shoot and edit two short videos for social media, using their phones.* One social media video will be in the style of online content creators like AJ+, Buzzfeed, Now This, and Vice. The second social media video will focus on platforms designed to raise funds, like Indiegogo and Kickstarter. Participants will edit pre-existing footage in the lab and their own footage in their phones.

If you have ever thought about promoting your new web series via social media video, plan to launch a campaign for your band’s new album, or want to know how you can be more valuable to your employer in spreading your company’s message via video on social media platforms like Facebook, Twitter and more, our online Video for Social Media class is your next step! In this class, expect to learn:

  • Pre-Production
  • Interviewing
  • Editing in Adobe Premiere Clip and Premiere
  • Adding sound and text
  • Audience engagement
  • Uploading video for web