Social Media Marketing | BAVC
Digital Marketing

Social Media Marketing

SuSeptember 13, 2020
10:00 am to 1:30 pm
SaSeptember 12, 2020
10:00 am to 1:30 pm
$265.00 members
10 seats available
Marilyn McNeal

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Take BAVC’s Social Media Marketing training and join a revolution born in San Francisco. Twitter marketing, Facebook marketing, LinkedIn - nearly all of these are Bay Area companies, and the social media marketing revolution is nearly a 100% Bay Area invention. No longer is a website just a website - it's a connection point to social media platforms, ranging from Facebook to Twitter to YouTube to Google+ to LinkedIn and beyond. Web marketing and web design must now think in multi-dimensions. How does a website leverage Twitter? If you Tweet what is the point of it? How can you leverage YouTube videos so that they show up high on the Google search and YouTube search pages, and integrate video with a website to inform, entertain, and stay connected to your audience? This class teaches the basic concepts of social media marketing - the t's that must be crossed and i's dotted to make a website "go social" and integrate with relevant social media platforms.

Class Overview

Introduction: What is Social Media Marketing?

  • Social Media Marketing
  • The Customer Continuum

Facebook Marketing

  • Understanding a Facebook profile vs. a Facebook page
  • Setting up and managing a Facebook page for a business or organization
  • The all-powerful "like"

Twitter Marketing

  • Twitter is Great. Twitter is not for everyone!
  • Understanding a Tweet: #hashtags and @handles
  • Twitter promotion strategies

LinkedIn Marketing

  • LinkedIn profiles and SEO
  • LinkedIn profiles and six degrees of separation
  • LinkedIn marketing strategies

YouTube Marketing

  • YouTube Videos and SEO
  • Basic Channel Set up and Optimization
  • The three uses of YouTube: Support, Sharing, and Viral
  • Annotations
  • Overlays

Social Media Metrics

  • On each platform: e.g., Twitter, Facebook, YouTube
  • Using Google Analytics

Making a Social Media Marketing Plan

Social Media Marketing Training in San Francisco

Social Media Marketing teaches basic concepts of social media when deployed as a marketing tactic for companies or non-profits. Students come to BAVC’s San Francisco Social Media Marketing class to learn how to integrate with relevant social media platforms. With social media marketing nearly born and bred in San Francisco, this training draws students from the entire Bay Area, from Marin County in the North to San Jose in the South.