The work you’ve done best represents who you are and what you do. Many successful portfolios are built with work samples as the primary objective, but although samples are an important component, there are other elements involved in making your portfolio feel on trend. We’ll start by looking at popular sites and what makes them work.

We’ll lay the groundwork to start creating your portfolio in this 2-hour online class.

Topics covered in this class:

  • Goals and objectives: This isn’t as jargony or as complex as it’s been presented in the past… oh…gazillion decades. A goal is something you want to achieve (usually long-term). Your objective is what you do (in the short-term) to get there.
  • Define your pitch: Yes, the elevator pitch is alive and well. What would you say to a potential employer about what you can do for them if you had a chance encounter in an elevator? It is about the value you can add to their business. You have 30 seconds. Go.
  • Creating work samples: Like we said, digital work samples of your skillset are a must. There are technical nuances we’ll examine to help you create them. We’ll review successful portfolios that will help you spin your own ideas.
  • Working pro bono to generate work samples: If you’re starting out you may not have work samples to promote just yet. Volunteering is one of the best ways to get started. It’s not an all-or-nothing and can be relatively smooth to accomplish.
  • Planning and standards
  • Rich media manners: Videos, GIFs, podcasts, infographics and other elements that could ultimately persuade employers to contact you.
  • MOUs and other legalities: A memorandum of understanding (MOU) is an agreement between you and another party about the work to be done. It’s important to set expectations with your employer, especially if you are a temp-to-perm or a freelancer. An MOU can go a long way to reducing future confusion.
  • Creating a site map: Start with your site map. Simply put it’s a list of all the pages on your website. Examples could be: Home; About; Contact; Resume; Bio; Client Samples; Speaking Engagements; My Story; Blogs; Publications; etc.
  • Wireframing: Part of building a portfolio is laying out all your elements on the page. It’s a visual guide that helps you arrange these elements to best accomplish your goals and objectives. It’s only the layout, however, and not the visual design. (Check out Portfolio Development: Packaging in this series for more on that.)

Sign up for Building by clicking the “Register” button on this page.  Check out other online classes in our Portfolio Development Series.

PLEASE NOTE: this Bay Area Portfolio Building Class is now taught ONLINE using Zoom and accessible everywhere!


Photo by Charles Deluvio on Unsplash

About This Course

Regular Price: $110

Member Price: $75

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