Digital Marketing Specialist, Education | BAVC

Digital Marketing Specialist, Education

Bay Area Video Coalition

2727 Mariposa Street

San Francisco, CA 94110

Social Marketing
Contract
Local (Bay Area)
Deadline: 
June 5

Are you interested in furthering your career at a nonprofit whose mission is inspiring social change through the democratization of media? Are you passionate about the power of media access and want to use your organizational talents to help provide valuable resources to Bay Area communities and beyond? Do you have experience using your writing and design talents to boost sales? Do you have an aptitude for social media and enjoy working to reach audiences of all ages and backgrounds? You might be BAVC’s new Digital Marketing Specialist for our Education needs! Qualifications, responsibilities, and applications instructions follow.

Bay Area Video Coalition is a community hub and resource for media makers in the Bay Area and across the country, serving over 7,500 freelancers, filmmakers, jobseekers, activists and artists ever year. BAVC provides access to media making technology, storytelling workshops, services and resources to a diverse and engaged community of makers and producers.

BAVC seeks a Digital Marketing Specialist. This is a 8-10 hour/week contracted position. The position will specifically focus on supporting class enrollment and sales. The Digital Marketing Specialist will work under the direction of BAVC’s Filmmaker Services & Digital Marketing Manager, and in collaboration with the Enrollment Manager to produce and distribute engaging and creative digital content.

Interested candidates should send a cover letter and resume to HR@bavc.org with the subject: Digital Marketing Specialist. Inclusion of a portfolio or work samples is strongly encouraged but not required. 

Responsibilities 

Essential duties and responisbilities include the following:

  • Write and graphically design compelling, high quality, content to be used on BAVC’s website, across various social media platforms, in email newsletters, in partner website posts, and more, to boost class enrollment and sales.
  • Use SEO best practices.
  • Evaluate analytics to assess effectiveness, and to make improvements to content
  • Develop and maintain a digital marketing calendar for classes.
  • Participate in meetings with BAVC staff to plan and execute new content campaigns.
Qualifications 

Technical Skills

  • 2+ years professional experience designing and writing content for web and social media
  • Excellent writing skills with the ability to shift your tone/voice to best represent BAVC’s mission and values, and to reach diverse target audiences (e.g. employers, media makers, parents, etc.)
  • Solid understanding of SEO principles
  • Experience with social media management (Facebook, Instagram, Twitter, Youtube)
  • Experience designing email, web, printed, and social media marketing campaigns
  • Proficient with Illustrator, Photoshop, Premiere, and other design tools
  • Experience with Drupal and Salesforce a plus, but not essential
  • Basic HTML skills (able to edit styles and insert content into HTML templates with the help of w3schools.com and other resources)

 

Other Skills & Capacities

  • Experience working in content/product marketing and sales, highly desired
  • Experience selling classes or other educational services is a plus
  • Bachelors degree or equivalent experience preferred. Professional experience may substitute.
  • Experience working or volunteering with nonprofit organizations
  • Experience working with diverse communities
  • Experience, interest, and/or education related to media and filmmaking, is a plus
  • Understanding of Film/Video industry terminology a big plus
  • Excellent written and oral communication, organization, time management, and customer service skills
  • Spanish-speaking or other second-language fluency is a plus

Compensation & Schedule

  • $18/hour
  • 8-10 hours week as determined by the incumbent and BAVC (schedule flexible, may work some hours from home)
  • Free registration in BAVC classes when schedule and availability permits