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Build Your Portfolio

Portfolio Development Series

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The Portfolio Development Series is aimed at helping you build, package, and promote your portfolio. You’ll also learn how to communicate with, and manage your clients.


In this module, you'll learn to lay the groundwork for portfolio creation including identifying your objectives, reviewing current and common trends, sample selection, best practices in size, consistency and diversity, working on spec, and creating a mock layout. Topics Covered:

  • Creating Work Samples
  • Working Pro Bono to Generate
  • Work Samples Planning and Time Management
  • Define your pitch
  • MoUs and other legalities
  • Examples of popular portfolio sites
  • Activity: Setting Attainable Goals


This module is not about what's in your portfolio but rather, the look and feel of it. We'll discuss using template sites, embedding video, broadcast graphics, master animations, interactivity, hosting, uploading and the all-important banner ad! Topics Covered:

  • Customizing a template
  • Web conventions
  • Social Video platforms
  • Web 2.0 overview
  • Banner Ads Widgets
  • Activity: Discover Your Style


This module helps you leverage your best work through promotion. You'll learn the major players, where to begin and how to integrate them into your portfolio. If you're not using the web to market yourself, you're using an outdated business model. Topics Covered:

  • Using Social Networking sites
  • Integration and business use
  • Search Engine Optimization
  • Understanding Google page rank
  • Submitting your site to search engines
  • Activity: Develop Your Communication Strategy

Freelancer Essentials

You've got a site with your portfolio and contact info but it's not as stellar as you'd like. Or maybe you need to create a client portfolio site? This module will cover advanced techniques, industry best practices, client portfolio design and an overview of client relationships. Topics Covered:

  • Best Practices
  • Seeking and obtaining clients
  • Bidding, contracts, completion and invoicing
  • Communicating with clients
  • Activity: Set Your Earning Goals