The year is 1988. You’ve got a cool videotape. You let your friend make a copy of it. Then their friend makes a copy of that tape. Unlike digital content, analog audio and video loses quality with each generation. Rub-a-dub-dubbing tapes can eventually degrade the image quality to the point where it can barely be recognized! Nowadays we take for granted that digital technology allows us to make as many copies as we want without issue. However, in the analog realm, each new copy means loss of quality and a new set of errors. This is Generational Loss. Watch and see what we mean!