Abriendo las Cajas (Opening Boxes), a partnership project between ZeroDivide, La Cliníca de La Raza, and BAVC Media, was an innovative multimedia health campaign which aimed to reduce incidences of domestic (familial) violence amongst the Latin American immigrant population in the Fruitvale neighborhood of Oakland, California.
Abriendo las Cajas (Opening Boxes) sought to provide a safe and empowering space for youth, men, and women of this community to share their experiences with their families, community, and general public. The digital storytelling campaign took participating family members through a progressive program of self-expression, peer sharing, and family healing to encourage community empowerment and change. Participants also produced digital stories to be used by a statewide network of health educators in addition to being distributed via local radio and online hosting. In the second year, participants were invited to participate in a larger intergenerational media project.
The project represented a new way for community-based organizations and health providers to engage in prevention education, intervention, and healing using digital media technologies. Using the Digital Storytelling curriculum developed by BAVC Media and the Community Technology Foundation, La Cliníca engaged participants in their successful Intimate Partner Violence (IPV) prevention program called Proyecto Cambio. Proyecto Cambio incorporates three program components: a school-based education program for children, community-based education targeting adult men and women, and Promotora training focusing on IPV prevention.
New Routes to Community Health was a program of the Benton Foundation, funded by The Robert Wood Johnson Foundation, which is dedicated to improving health and health care for all Americans.