Google Ads: Introduction

PLEASE NOTE: THIS WORKSHOP IS TAUGHT ONLINE USING ZOOM!

Nearly 80% of people conduct online research before they buy a product, opt into a service or join a membership-based organization. If you’re trying to reach an audience in the San Francisco Bay Area, this is even more prevalent. Want to get better at grabbing their attention? Enroll in Google Ads: Introduction to efficiently stretch your marketing budget and gain the most traction. Bottom line? If folks don’t know about you, it’s tough to get them engaged. Topics include:

• Understanding how Google ranks ads and how cost-per-click works
• Tips for ad landing pages and ad copywriting
• Smart keyword research
• Create an efficient Google Ads campaign from scratch
• Tracking conversions in Google Analytics and Google Ads

NOTE: Before attending the online class please sign up for a Google Ads account (it’s free and here are the instructions). Please also sign up for a Google Analytics account if you don’t already have one (also free).