Publicity in the Digital Age | BAVC
Digital Marketing

Publicity in the Digital Age

FFebruary 01, 2019
10:00 am to 6:00 pm
$315.00
$265.00 members
10 seats available
Instructor: 
Karma Bennett
Location: 
2727 Mariposa St. -Yellow Lab

The purpose of this class it to equip students with the ability to reach out to the media with confidence. While courses in marketing focus on elevating your brand on your own platform, publicity is about getting covered on someone else’s platform. This course will teach students the tips and pitfalls of pitching stories to newspapers, magazines, radio shows, podcasts, blogs and more. Students will learn how to create a press release, how to find media contacts, how to plan a publicity campaign, when to send a media advisory, and more.

Class Overview:

  • Creating a Press Release and Media Kit
  • Contacting the Media
  • Planning a Publicity Campaign
  • Tips for Specific Media
  • The Art of the Follow Up