Publicity in the Digital Age | BAVC
Digital Marketing

Publicity in the Digital Age

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Enroll in this one-day super PR prep workshop so you can reach out to the media with confidence. While courses in marketing focus on elevating your brand on your own platform, publicity is about getting covered on someone else’s platform. In this class you will learn the tips and pitfalls of pitching stories to newspapers, magazines, radio shows, podcasts, blogs and more. You'll come away with the knowledge to create a press release, find media contacts, plan a publicity campaign, when to send a media advisory, and more. 

Topics include:

  • Creating a press release and media kit
  • Contacting the media
  • Planning a publicity campaign
  • Tips for specific media
  • The art of the follow-up