Google Analytics

PLEASE NOTE: THIS WORKSHOP IS TAUGHT ONLINE USING ZOOM!

Google Analytics

Have you ever opened up Google Analytics and felt completely overwhelmed by the data you’re seeing? Does it feel impossible to drill down into your data to find metrics that actually mean anything?

Worry no more! Enroll in this popular San Francisco Google Analytics class & take a deep dive into understanding your web traffic. 

Learn what's working and what's not and leverage your data to engage the community / clients / audience you desire.

This class is perfect for those who don’t feel confident in using Google Analytics or are completely new. 

Google Analytics is a powerful tool that you can use to optimize your marketing channels and measure the growth of your website. 

Topics include:

• Finding which marketing channels bring in the most visitors

• Using Tag Manager to track link clicks, form fills, email subscribes and more

• Understanding what content visitors are engaging with the most

• Dissecting the location, device and demographic data of your visitors

• Admin: Setting up IP filters, blocking spam & creating automated reports

• Properly deploying your tracking code on all of your web pages

Prerequisites:

You should have a website that you use for business or for yourself. A previously established Google Analytics account is ideal, but you do not need one - you can use the Demo Account during the class.