Online and Social Media Analytics | BAVC
Web Development

Online and Social Media Analytics

No sections are currently being offered for this service. Please check back soon.

The key to creating, monitoring, and adjusting campaign strategy and goals begins with understanding the importance of metrics, stats and analytics. With this in mind, digital marketers and development departments need to know best practices for developing campaigns on multiple platforms, how to understand what statistics impact previously set goals and how to use analytics to fine-tune your marketing content.

This San Francisco Bay Area Online and Social Media Analytics workshop will cover the basics of understanding social metrics as well as how to use data to create stand out communication presences, top-notch campaigns and, most importantly, stronger connections with users. Students will learn to create an evaluation plan for digital communications in order to understand the impact of your work and to report back to stakeholders, how the campaign has performed.

Topics Covered:

  • Learn how to direct and manage the daily work-flow of client campaigns, including proposal development, campaign activation & maintenance, and post-campaign reporting
  • Manage sponsorship campaigns and inventory across platforms effectively using best practices
  • Successfully own multiple ad campaigns and gather assets needed for on-time launch
  • Evaluate campaign results using data to analyze impact and value

This class is not part of TechSF.